Clarifying your vision, mission and values

When setting out your business’s vision, mission and values it often helps to have some prompts – some questions to answer to help you clarify your overall status and position in each of these areas.

This resource offers 7 key questions to help you look at the big picture so that you can then drill down into (amongst other things):

  • What business are you in?
  • Who do you serve?
  • What needs do you satisfy?
  • Who is your competition?
  • What makes you different?  

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