Increase client awareness of your offerings

If you have built up a number of clients and simultaneously increased your offerings in terms of products or services, it may be that some clients are not aware of everything you can do for them.

We’ve certainly lost business for this reason, which is why we like the ‘magic matrix’ document – it helps identify which clients know about which offerings and highlights the gaps, and sales opportunities.

You’ll find this resource in the ‘Marketing’ section here

 

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