USP and guarantee questionnaire

Want to discover what makes you special and different?  What your unique selling point (USP) is?  This document takes you through 10 parts to get crystal clear on your industry/profession, your niche and so much more.

Working through this document will help you to create your own USP and guarantee, directly relevant for you and your clients.

  • You’ll look at your competitors, your industry
  • Your marketplace, niche
  • How to obtain highly relevant customer feedback
  • Your own past and present experiences
  • Helping you to create a highly effective and targeted USP and guarantee for you


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