Making the most of your blogging

Are you making the most of your blogs?   Taking time to write a good blog needs some forethought.

Once you’ve created your blog, and checked it has covered all of the key things you want it to, how can you best leverage it to get maximum value from your work.

  • If your blog is the longer piece or article and where you put the ‘detail’, what other platforms can you use to spread the word further?
  • Have you made it interesting? Used keywords so it gets found?  Made an offer?
  • Why you always need a call to action – what do you want the reader to do as a result of reading your piece
  • Have you got a great headline that will speak to your target audience?
  • This checklist will help you cover all bases and truly leverage the work you’ve done

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