7 questions to help your establish your marketing plan

Jay Conrad Levinson is the creator and master of ‘guerrilla marketing’.  He’s coached the founders of Microsoft, Apple and others. 

We were delighted to see him deliver amazing content at a conference where he shared his basic 7 question marketing plan as shared with these businesses who have gone on to become corporate giants.

  • It’s simple – deceptively so – but answering it will give you a massive head start on the competition
  • What do you want people to do as a result of your marketing?
  • Identify your marketing weapons (you can find out much more on his website but this gives you a great start)
  • Your identity – what you stand for and your niche market
  • Thoughts on your marketing budget, in term of time and money, as a percentage

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