Helping you make your writing more effective

This document looks at why old style is no longer relevant and why it’s all about making it easy for the client/prospect.

You’ll get an 8 step process for getting the format right that explains the importance of:

  • Getting your language right
  • Making it personal, relevant and meaningful
  • Building on their dissatisfaction before illustrating all the benefits of your solution
  • A list of words to use and words to avoid – and why adding testimonials matters
  • Always having the next step clearly set out so they know what to do next/what will happen next

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