Customer Retention

One of the most important things we do in business is to get a client.  After that the next most important thing is to keep them.

This document is a summary of a Q&A session which covers how to turn a customer into a ‘raving fan’ who then become part of your marketing strategy, telling everyone why they should choose you.  It covers ideas including:

  • Referral Strategies
  • Creating a Member’s Kit to make them feel special
  • Educating your customers on all of your offerings (so many people only know part of what you can offer)
  • Maintaining regular and consistent communications with customers
  • Finding opportunities to create ‘wow’ moments for your customers

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