Knowing your key performance indicators (KPIs)

If the real language of business is numbers then you need to know your numbers to know what’s happening in your business.   What you measure you can manage so capturing your key numbers – the Key Performance Indicators – for your business is critical to getting and staying on track for success.

This resource helps you to understand what your KPIs are by giving you examples and suggestions.

This explanation includes:

  • What are common KPIs that most businesses will manage?
  • What are the ones specific to your business?
  • Ideas for better managing the return on investment (ROI) of your marketing and advertising spend
  • Ideas for the frequency of recording and reviewing your KPIs
  • The benefits of knowing your numbers and reviewing them regularly

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